TOKYO, October 14, 2025 - Mitsubishi Electric Corporation (TOKYO: 6503) announced today that its wholly owned subsidiary Mitsubishi Electric Hydronics & IT Cooling Systems S.p.A. (MEHITS), headquartered in Bassano, Italy, has established a subsidiary company, MEHITS Middle East FZCO, in the Dubai Airport Freezone in the Emirate of Dubai, United Arab Emirates, aiming to strengthen its air conditioning business presence in the region. The new company is expected to capture growing demand for data center cooling solutions in the Middle East, where data center construction is rapidly increasing, by offering comprehensive one-stop services for applied air conditioning^* and IT cooling systems.

MEHITS Middle East FZCO will serve as a regional hub for air conditioning and IT cooling operations. It will offer one-stop services from design-related technical support to sales, installation, operation and maintenance, thereby enhancing customer service in the region and leveraging the geographical advantages of its base in Dubai Airport Freezone, which has seen development as a strategic hub for global companies. The company expects to create synergies with other MEHITS companies, especially those in India and China where one-stop service systems have already been introduced, to utilize their collective expertise and technological capabilities.

The Dubai Airport Freezone, a free economic zone established adjacent to Dubai International Airport in 1996, hosts a diverse range of companies engaged in trade, logistics, manufacturing and IT.

Data center construction is increasing worldwide, including in the Middle Eastern region, leading to growing demand for IT cooling. In the Middle Eastern region, especially in Dubai, this trend is pronounced. Although Mitsubishi Electric has conducted sales activities through local agents, providing integrated services including installation and maintenance has remained challenging.

Going forward, Mitsubishi Electric expects to strengthen its market responsiveness in the Middle East and thereby support the continued growth of its air conditioning systems business worldwide.